Career Growth Hospitality Recruitment is seeking an experienced and commercially focused Director of Marketing to join a prestigious international luxury brand in Cape Town.
This role requires a strategic marketing leader with broad experience across the luxury sector. Candidates may come from luxury hospitality, premium retail, fashion, jewellery, automotive, lifestyle, beauty or other high-end consumer brands.
Luxury hotel marketing experience is not essential. Of greater importance is a strong understanding of luxury consumers, premium brand positioning and how to create an exceptional brand experience.
Salary: Market-related CTC (Cost to Company)
Key Responsibilities
- Develop and execute the annual Marketing, Public Relations and Digital Strategy.
- Lead the Marketing Department and ensure consistent luxury brand standards.
- Build the brand’s positioning, visibility and engagement across all channels.
- Manage integrated campaigns across paid media, SEO/SEM, email, social media, content and partnerships.
- Create compelling luxury brand stories and content that connect with the target market.
- Act as brand custodian across all communications, campaigns and marketing assets.
- Manage the annual marketing budget and maximise return on investment.
- Define marketing KPIs, monitor campaign performance and use insights to improve results.
- Oversee the digital customer journey across the website, mobile platforms and other digital touchpoints.
- Develop strategic partnerships with luxury brands, tourism organisations, cultural institutions and local businesses.
- Work closely with Sales, Revenue and Operations to support commercial objectives and revenue growth.
- Manage external creative, digital, media and public relations agencies.
- Research market, consumer and competitor trends to identify new opportunities.
- Present marketing strategies, campaign results and commercial insights to senior leadership.
- Lead, develop and inspire a collaborative, high-performing marketing team.
Requirements
- A minimum of seven years’ senior marketing or communications experience.
- At least two to three years’ experience within a luxury, premium or high-end consumer environment.
- Experience may come from luxury goods, premium retail, fashion, lifestyle, automotive, hospitality or another luxury-focused sector.
- A strong understanding of luxury brand positioning and affluent consumer markets.
- Proven experience developing and managing integrated marketing, digital and public relations strategies.
- Strong commercial awareness with experience managing budgets, KPIs and campaign performance.
- Experience working with agencies, strategic partners and senior leadership teams.
- A relevant Diploma or Degree in Marketing, Communications, Business Administration, Hospitality Management or a related field.
- Proficiency in marketing platforms, CRM systems, analytical tools and Microsoft Office.
- Excellent leadership, communication, presentation and stakeholder-management skills.
This is an exciting opportunity for a sophisticated and innovative marketing leader who understands the wider luxury landscape and can bring fresh thinking to an internationally recognised premium brand.
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