We are on the look for a Digital Marketing Executive to join the team at a luxury hotel along the Atlantic Seaboard in Cape Town. The digital marketer will play a key role in managing digital campaigns, social media, and content creation to enhance brand awareness and engagement. Your key areas of responsibility will revolve around digital marketing, content creation and brand management.
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Digital Marketing – Manage website updates, social media, and coordinate and implement all digital campaigns.
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Content Creation – Develop engaging content, including blog posts, high-quality visuals, photography, and videography for digital platforms.
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Brand Management – Maintain brand consistency, monitor industry trends, and support overall marketing strategies.
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Manage all digital channels to drive brand awareness.
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Create engaging digital campaigns across multiple platforms.
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Community management – respond to queries on social media, email, and phone.
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Social media content creation, including copy, images, and videos/reels.
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Manage Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok platforms.
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Track and analyze digital metrics to measure performance.
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Develop strategies to increase social media followership and engagement.
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Assist in building and maintaining brand image and reputation across all collateral.
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Provide graphic design support to produce marketing materials.
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Ensure all graphics and layouts are visually appealing and on-brand.
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Conduct regular audits to ensure brand standards are adhered to.
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Support the marketing team in executing communication initiatives and special events.
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Assist in developing and implementing marketing strategies incorporating SEO/SEM and content marketing.
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Maintain and update website content.
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Process marketing invoices and payments.
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Provide administrative support to the marketing team.
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Collaborate on a 12-month marketing and campaigns calendar.
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Bring creativity and innovation to brand-building across all digital platforms.
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Strong organizational and multitasking abilities.
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Excellent written and verbal communication skills.
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Creative and business-minded with a passion for hospitality.
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Attention to detail and ability to work independently or within a team.
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Relevant diploma or degree in Digital Marketing, Social Media, or a related field.
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Minimum 2 years of experience in hospitality marketing.
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Strong understanding of digital marketing channels, including SEO, PPC, META, social media, email marketing, and display advertising.
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Strong creative skills to curate images and videos that showcase the brand.
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Basic proficiency in InDesign.
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Highly organized with excellent time management and planning skills.
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Fluency in written and spoken English.
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Ability to think outside the box and deliver high-quality results.
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Ability to monitor industry trends and competitor activity to stay ahead of the market.